Mansfield Library Subject Guides
printable pdf version
Market Research
Compiled by Steve McCann, Business Librarian,
steve.mccann@umontana.edu, 406-243-4564
Market research reports provide specialized overviews and forecasts of specific industries, demographic groups and other subjects of interest. These reports contain primary research, and are usually available from the individual market research company for a fee, often into the thousands of dollars for an individual report.Due to the cost and specialized nature of these reports, the Mansfield Library does not often purchase these documents. However, it is possible to find statistics and report data through secondary resources: journal article references, market research indexes, and association and company websites. Use this guide for referencing market research indexes, and the Industry Research guide for a list of journal databases and association directories.
WEB INDEXES TO MARKET RESEARCH CITATIONSUse these free web indexes to find citations for individual market research reports that may be referenced in articles. These sites are a fantastic resource for identifying market research companies, whose websites often have additional information and excerpts from the individual reports, as well as providing terms for doing secondary searching.
Marketresearch.com
An index of published market research reports, with abstracts, tables of contents, summaries, search within documents as well as options to purchase.ClickZStats
Internet and technical statistics.Export.gov
Government industry reports covering international markets.ResearchandMarkets.com
Lists of published market research reports, with selected tables of contents.Mindbranch.com
Lists of published market research reports, with selected tables of contents and excerpts.
(9/04)